Marc Lefkowitz | 07/14/08 @ 12:30pm
During the Second World War, conservation at home was more than a virtue, it was a crucial act that every American man, woman and child was asked to make in their daily lives. Saving every last scrap of metal, paper, even grease from frying pans for the good of the troops abroad was embedded in every move you made.
A brilliant series of posters sold the American public on quickly mobilizing around actions like "Plant a Victory Garden", "Is your trip necessary?" or, emblazoned above an image of a war-weary soldier, "Have you really tried to save gas by getting into a car club?"
The fight against manmade global warming demands a similar mobilization campaign. On July 4th, 40 busses hit the streets of Cleveland with banners designed by Michael Bierut. They are asking people to enlist as a Green Patriot by using mass transit, advocating for green jobs, and changing their daily habits?right now?to improve our chances for survival. The Cleveland posters are a pilot for a nationwide Green Patriot campaign.
This Thursday at 10:30 a.m., join a local group of Green Patriots mustering at Public Square to ride RTA buses and spread the message while building support. You can also go online, sign a petition to fight global warming and create green jobs, figure out ways to tweak your actions to be more green, and view the WWII-era posters that inspired Green Patriots.
And, in September, check back with the site as they launch an open online competition to design more Green Patriot bus banners. The Green Patriot campaign is working in conjunction with the Canary Project, an exhibit of photos from Susannah Sayler on the impact and some paths out of global warming currently running at the Cleveland Museum of Natural History.