Marc Lefkowitz | 07/07/10 @ 10:27am
What makes the Access for All bike/ped path on the Innerbelt Bridge campaign so resonant? Is it the creativity of Cleveland's cycling and sustainable transportation advocates, many of whom participate in the 2019 Transportation group? In the war for hearts and minds, these advocates have made an impression that design and sustainability do exist in Northeast Ohio. If nothing else, they deserve credit for conceiving of a better looking future for Cleveland.
The campaign represents the side of progress. While only a few are old enough to remember the 1960s counterculture, Access for All shares a populist appeal and has likewise inspired the creative community. The campaign gathered with artists at the Cleveland Urban Design Center and produced this provocative illustration. The Open Access postcard helped open minds (when word reached our ears that ODOT in a recent meeting pointed to the postcard and remarked that "that cannot be done" we realized the power of the image to tell a story). Rapper Ari Lesser and local musicians Kip Volans and Jim Courtot recorded a song about the bridge (captured on video by local videographer Graham Veysey) that was a YouTube sensation (23,500 views).
Dave Jurca, co-lead of the 2019 Communications & Branding Group, just produced a graphic that 2019 Transportation co-lead Mike Neundorfer had printed on t-shirts. The Ts are hot off the press from Jak Prints. A limited edition first run are now available for purchase ($20 + 5 for shipping and handling), so if you want to be the first on the block, place your order today for one of these all-cotton shirts (unisex sizes: S, M, L, XL). All proceeds will be used to support the Access for All campaign. Call or email Maggie Zeller (email@example.com or 440.942.8990) or mail a check to: Neundorfer, Inc. 4590 Hamann Parkway Willoughby, OH 44094.