GCBL was at Blossom Music Center on Wednesday as one of four local non-profit groups chosen for pop musician Jack Johnson’s All At Once campaign, a social action network that encourages fans to "discuss issues and events, explore nonprofit groups, and take action to make positive change in the local and world community."
GCBL and a few other environmental groups, hand-picked by Jack and his wife, Kim, set up shop in an area overlooking Blossom's lawn called the Village Green. The Village Green attracted fans looking to acquire ink stamps on a special passport. Completing a task listed in the passport earned a fan a stamp. Examples of these tasks included visiting and/or donating to a nonprofit, refilling a water bottle at one of many water coolers set up for the show, purchasing a CO2 offset, or carpooling to Blossom. Each fan who earned three stamps was entered in a drawing to join Jack Johnson on stage.
We didn’t get a backstage pass, but we did get to meet and snap a picture of Jack Johnson in one of our vintage EcoCity Cleveland T-shirts. He was also the first to complete the task we challenged our visitors - share a creative example of “How you reduce your climate impact.” (He supports local nonprofits all over the world and has taken a variety of steps to reduce the environmental impact of his Sleep Through the Static Tour). Jack's fans also gave us dozens of great responses, ranging from using a lunchbox to solar powered web-hosting. See all of the responses we received by clicking on one of the photo gallery links at the end of this post. (Click on the title to display the entire post)
Many of the solutions we heard are a simple return to the basics, which is exactly what Jack Johnson has promoted throughout his tour. In addition to supporting nonprofit groups around the world, Jack and his crew eat locally wherever they go, use biodiesel fuel for buses and generators, provide biodegradable food service items for vendors, offer recycling at the venues and purchase CO2 offsets for the tour.
We’re excited that Jack’s tour has motivated people to think about their behavior and their impact, and has interested people to look at simple actions that make a huge difference.
See photos of Jack and his fans telling GCBL how they reduce their climate impact.
GCBL Image Gallery - Picasa Web Album - Flickr Photostream
