Why bother wasting energy destroying the Breuer Tower when you can have red paper mache wings sprouting from the walls or implant giant power plugs in the windows or replace a chunk of the curtain wall for a multi-story greenhouse?
Just some of the ideas found in the thirty submissions for “What would you do with the Breuer?” exhibit at IngenuityFest. Entrants from as far as Beirut and Australia submitted ideas that range from the nearly impossible to clever shifts of space and creative ideas on using the building for more than housing office workers.
The exhibition also includes the six original design schemes commissioned by the County, as well as two historical designs, including Breuer’s and that of George B. Post.
“It is interesting to me how they differ, from the more pragmatic and minimalist to the impossibly absurd,” says David Ellison, who organized the exhibit with fellow local architect, Sally Levin. “The variety of proposals is huge, ranging from those that leave Marcel Breuer's work mostly intact…to the more drastic ideas that imagine a completely transformed identity for the building.”
Some of the visionary ideas include CUP, a Blacksburg, VA architecture firm which proposes "A National Park for Architecture: Post-fab" where the façade is moved to a new national park and becomes a climbing wall and platform for a scenic view. New York City’s Frederic Schwartz keeps the building in place and plants vegetation around the windows to soften the lines (and maybe even remediate the asbestos?). Mark Olsen and Craig Scott both offer plans to attach new towers – one of glass with a steel plinth connection the other made of a high-tech skin that curls and contorts around the stock-straight Breuer.
Team D/E/S, Gall and Medek's proposal for a global design center for sustainable solutions "Cleveland Bauhaus 21+,” asserts that more creative thinking needs to be devoted to all of society's problems if we are to create a truly sustainable economy and civilization, while the "Sin Tower" created by Cleveland-area designer Patrick Hyland captures some of the frustration and outrage with local politics and current events.
"A number of entries suggest modest variations to the
To see a photo gallery of all the entrants in the “What would you do with the Breuer?” exhibit, go here. To see them in person, attend the opening reception this Thursday. For more information, go here.






Ingenuity-Breuer gallery
Marc Lefkowitz Says:What Would You Do With The Breuer? exhibit organizers David Ellison and Sally Levin have posted their comments on the Ingenuity site along with a photo gallery of all the entries, just like the photo gallery above). The gallery also includes images from the six entrants from the county's RFP, including the winning entry from Robert P. Madison International. You can see the sketch of what the county wants to build right here.
Pardon my ignorance, but doesn't the Robert Madison sketch fail to inspire? For one, it hardly seems to fit in the footprint of the space, and then it dominates without engaging the Rotunda building. I don't get it.
Breuer Gallery -- Scott Muscatello
Susan Miller Says:Scott Muscatello photographed the show and posted the images, and I put the comments up last night from the program. The photos are by the exhibit jurors. I hope to get the text from some of them up soon. The Flickr Breuer Gallery is here. David's entry is here; Sally Levine's is here.
Breuer Gallery -- Jeff Buster
Susan Miller Says:Jeff Buster photographed the show and posted the images at
BREUER TOWER REUSE CONCEPTS FROM AROUND THE WORLD.