A sustainable business invents solutions to our current environmental problems – inventiveness that’s driven by a profit motive and an ability to make urban life more enjoyable. It’s a powerful concept, one that’s being adopted by some of the world’s largest companies.
For example, Wal-Mart recently started reducing waste in its supply chain, while purchasing and generating renewable energy because it has a positive impact on its bottom line. Barclays, Citigroup, Credit Suisse, Goldman Sachs, HSBC, and Swiss Re—financial giants all—stepped up efforts to integrate climate change into their lending policies, investment portfolios, or overall strategy, Joel Makower writes in GreenBiz.com.
Here at home, we’re leading the way on a number of sustainability efforts. One, the Cuyahoga Valley Initiative (CVI), created a roadmap to reinvent the river valley by attracting environmentally minded industry.
“The natural systems of the Valley should influence how buildings and infrastructure are restored, designed and constructed using ecological design and green building practices,” CuyahogaValley.net states.
In the new paradigm, industry restores the balance between human civilization and natural systems like the Cuyahoga River corridor. Nonprofit groups like CLEERTEC and CVI are laying the groundwork by looking at environmental restoration as business opportunity.