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Calendar › "Bring SmartTrips home" webinar

Wednesday, December 17, 2008
2:00 PM - 3:00 PM

"Bring SmartTrips home" webinar

SmartTrips programs use individualized marketing to change trip behavior by offering information and support for shifting some car trips to walking, bicycling and transit trips. Pioneered in Portland (Ore.), where the programs yielded a 9 -13% reduction in drive-alone car trips, individual marketing is gaining momentum nationally and internationally. Two Nonmotorized Transportation Pilot Program (NTPP) communities are implementing SmartTrips programs, and America Bikes is considering whether to include SmartTrips in its campaign platform for the next federal transportation bill.



Webinar participants will learn about evaluating their communities, resources to find out if SmartTrips is the right approach, which materials, maps and incentives are most effective and why, how to find the right tone and message, evaluation instruments, and how to modify Portland's program for other locales.



Webinar presenters are Linda Ginenthal, who oversees Portland's SmartTrips program from her post as manager of the Transportation Options Division at Portland DOT, and Jessica Roberts, Alta Planning + Design, who is working to implement SmartTrips for NTPP communities. This high energy team wowed a packed audience at Pro Walk/Pro Bike 2008 in Seattle. Be on the cutting edge: learn about SmartTrips at this Professional Development Webinar and then begin planning your own program!

Call 216-241-2414, x273 for more information

SmartTrips programs use individualized marketing to change trip behavior by offering information and support for shifting some car trips to walking, bicycling and transit trips. Pioneered in Portland (Ore.), where the programs yielded a 9 -13% reduction in drive-alone car trips, individual marketing is gaining momentum nationally and internationally. Two Nonmotorized Transportation Pilot Program (NTPP) communities are implementing SmartTrips programs, and America Bikes is considering whether to include SmartTrips in its campaign platform for the next federal transportation bill. Webinar participants will learn about evaluating their communities, resources to find out if SmartTrips is the right approach, which materials, maps and incentives are most effective and why, how to find the right tone and message, evaluation instruments, and how to modify Portland's program for other locales. Webinar presenters are Linda Ginenthal, who oversees Portland's SmartTrips program from her post as manager of the Transportation Options Division at Portland DOT, and Jessica Roberts, Alta Planning + Design, who is working to implement SmartTrips for NTPP communities. This high energy team wowed a packed audience at Pro Walk/Pro Bike 2008 in Seattle. Be on the cutting edge: learn about SmartTrips at this Professional Development Webinar and then begin planning your own program! Call 216-241-2414, x273 for more information

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